Bloomsbury Economics are a startup consultancy with clients including the London Stock Exchange. We were appointed to help create an easy-to-use brand identity toolkit which could be managed in-house by the marketing team to produce various internal and external communications.
The identity centered around Bloomsbury Economics’ three core services – gathering wide-ranging data, analysis of data and providing impactful insight. The client’s own passion for infographics gave us the inspiration to create three basic shapes, each forming thier own patterns to mirror the core services. These shapes could then be used as part of a dynamic and flexible brand toolkit.
Somersault helped us to bring our startup business to life. The brand design creates great impact and gives us longevity. We’ve already great feedback from our peers!Rahat Siddique – Co-Founder, Bloomsbury Economics